mCommerce Continues to Surge in America. Is YOUR Brand Ready to Deliver?
Mobile is truly where it’s at in 2017 America. Including mobile commerce (aka mCommerce).
In a fascinating new report, comScore released eCommerce findings and data from the fourth quarter of 2016, and some of the data related to mCommerce is truly eye-popping.
The data demonstrated that more “traditional” eCommerce itself remains incredibly powerful and valuable in our society today. During the fourth quarter of 2016 alone, U.S. consumers spent $86.6 billion on their home and work PCs – a surge of 13 percent, year-over-year, from fourth quarter of 2015.
But from a growth perspective, mCommerce is even more attention-getting. In the final quarter of 2016, mCommerce spending (on smartphones and tablets) reached a whopping $22.7 billion – which was not only a massive number, but represented an immense 45-percent surge, year-over-year, from fourth quarter of 2015.
Overall in the final quarter of 2016, mobile accounted for 21 percent of total digital commerce dollars (which grew 18 percent from the previous period in 2015 to reach a stunning $109.3 billion). This robust growth rate marked mobile’s highest-recorded share of online sales for a single quarter since comScore started measuring mCommerce “way back” in 2010. It was also up from 17 percent over the previous year – and well above the four percent back in 2010.
More to Come…You Ready?
As we all know, smartphones and tablets have become increasingly important to online buying with each and every year, and this trend only figures to continue – especially as it relates to smartphones.
With all that being said, it is also now more important (and valuable) than ever for U.S. brands and retailers to have not just a robust and highly capable online eCommerce platform and presence – but to also be positioned to execute and deliver at a highly level when it comes to mCommerce.
Imagination Media stands poised and ready to help your brand deliver – on both fronts. As part of this relentless drive to deliver, we offer a wide range of ever-expanding eCommerce development services and solutions. We also pride ourselves on our spirit of collaboration, and can immediately and effectively leverage our many strategic relationships to help boost both your business engine and your bottom line.
Our skilled, experienced and driven team here at Imagination Media is also adept and insightful when it comes to the implementation of the leading-edge, open-source eCommerce platform today – Magento. Magento’s extensive range of SEO tools, marketing and promotional features and catalog develop options are used by businesses across a wide spectrum of industries. This powerful platform provides vital tools and components for substantial online sales and is packed with features that effectively establish and support a brand name via online purchasing.
Here at Imagination Media, we and our clients have had great success and experience with Magento over the years. We can help you build the ideal Magento solution for your business, no matter how many needs or requirements you may have.
Contact us today to see how Imagination Media can help you seize the rapidly advancing opportunities that come from eCommerce and mCommerce. Don’t miss your opportunity to connect with all your consumers – wherever, whenever and forever.